As the social media coordinator I would organize and execute content across the social channels, including FB, TW, IG, and YT—posting 2-5x daily. I would coordinate assets for the team and organize the content calendar. I wrote engaging copy for social content, build templates in social media tools likes Sprout Social, Dash Hudson, and Pixlee. I managed, planned, and published approved, final content to all social channels. I would source UGC content for given channels as well as support the customer service team in community management. I attended and covered live events to capture content as shown below. I was primary liaise with the graphic teams to request digital assets when needed using Jira.
Rolling Loud was definitely one for the books––so much so, we’re still tired. We threw it back to the 80s with custom airbrushed bandanas and a full size Truey-branded basketball court, and had a literal ball. Roll The Clip.
We gathered a few of our baes and kicked off International Women’s Day with a delicious brunch at LA favorite, République. The sun was shining, mimosas were sipped, and talked all things girl power.
Producers: Teylor Smith + Arista Zareh
Creative Direction + Photography: Aaron Ricketts
October 2018 - Instagram
Followers - 407,896
Engagements - 108,727
Impressions - 3,805,742
February 2020 - Instagram
Followers - 622,919
Engagements - 583,391
Impressions - 15,899,450
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